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Why Video Marketing?

If a picture is worth thousand words then a video being a moving frame of pictures is an epic. Well as you think about that statement here is some data backing it. According to Forrester research, one minute of video is roughly equally to 1.8 million words in value or 36,000 web pages. So the choice between video content and text content is essentially no brainer that is if you still think you have a choice around that. However just economy of labor is not the only reason why you want to create rich media or video content. There are other compelling reasons as well. It is the most engaging form of content out there and having the maximum recall value. There are various researches which put the incremental amount of time spent with a video on an average to be between 2 to 4 minutes. Also the action taken after watching the video crosses 50% benchmark with users either making a purchase, visiting a website or looking for additional information. Also the retention of the message was found to be at least 30% higher amongst the people who watched video vis a vis getting messaged from any other content marketing channel. Retailers consistently report that products that have a video associated with them far outsell products which do not carry associated videos. Videos Caters to a Big Market and if you are not using videos you might be losing out on them. One study puts 33 as the average number of videos an online surfer looks at in a month. Out of 100 million people who watch videos everyday, lots of them are looking for the How to or product related information videos. Videos Go Viral very fast. Videos get embedded into pages or get shared across social media channels very quickly. Give your users a reason and watch them take your video off your hands. Video overall is a killer tool for popularizing your message. So if you are not big on video marketing, it is time to rethink your content strategy. NewZmaN (Video Production Channel from Silverline Networks LLC)

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A Good Website Design can Increase the Visitors Turning into Buyers at you Product Homepage

With everyone is busy today in one’s own tablet, Laptop, Mobile phone and many other gizmos, there is hardly any time left out with them to devote to visiting offline stores for day to day shopping. What is needed on day today shopping? Clothing, footwear, accessories, eatables, computer and office accessories, handbags, and even online music, movies, books and services like pest management, home décor etc. Then why not to prefer online shopping which is much convenient and cost effective? You have the flexibility to get the delivery of the product wherever you want along with payment on delivery. Leading metropolitan population prefers utilizing their time instead of spending their time, on purchasing items of their need. Putting aside topics such as marketing and budgeting there is another big topic worthy of discussion: actually designing the website. The designing market is busy finding better UI designs for e-commerce websites to make them more user-friendly and cost effective so as to expand everyday emerging small scale business which are the foundation pillars of the future market of e-commerce. But what else could be added to an Average Joe design to make it a Spectacular Joe design? Unfortunately Joe wasn’t available for questioning but I do have my own list of trends that are perfect for anyone designing or launching a new e-commerce website. Now what is the aim of any website designer or developer? It is simply to make your business prospects which can be converted into customers or the buyers. This objective requires two main processes. One is through pre-click method and other is after the visitors have clicked in to the particular link on your website. Pre-click is all the efforts and campaigns to get relevant visitors to your website, whether it is from ads or organic search engine queries while post-click refers to getting those users on your website to make a certain action.

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The Best Homepage Content is which Coverts Searchers into Visitors, and Visitors into Customers

Writing home page content can be tricky if you are not aware of the idea behind developing a website for a particular product or services. When a visitor opens your website the home page is the first content he comes across. And if it is not alluring and impressive to his eyes he may leave it in next click or may not show an inclination in accessing other webpages of your website, which might have useful information about your product or services. Your website homepage content should do more than just present information. The digital writer must give the words to engage the reader, boost your search engine rankings and reinforce your brand. Website is a dynamic thing; you cannot just think it as a book, which is monotonous. On a webpage the content has to be such that it coerces the visitor to click on selective links, videos, divert to other webpages and ultimately makes a purchase of the services or products. It is quite often that people don’t go through the entire content word to word. They have the pre-occupations in their mind that is will be of no worth. So it is the responsibility of the writer to present the message in such an impressive way that even if the reader scans through the webpage, he gets into the trap of catchy words, which may be are highlighted, underlined or hyperlinked. Avoid using jargons and complexity while usage of words in your sentences. The readers want to extract the information in quick glance. So it is best to write the crux with proven facts. SEO cannot be neglected while writing for the website home page. You will need to identify and include keywords, alt tags and titles to make sure your content is found. Do not overuse the repeated keywords. This can m make your negative impression in Google rankings. Instead you can use keywords that are related to the main keywords which the customers often use. The long phrases are preferable to short keywords use repeatedly.

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Present the most important messages to your audience in the form of white board animation videos

Every day you notice a changed doodle on the Google Homepage. The short and simple doodle succeeds in explaining the viewers the real message behind each doodle. Whiteboard animation is an evolving trend in the digital market to be utilized as a successful tool of sharing your thoughts and ideas with millions of people over the internet. It is also known as scribing. Whiteboard illustrates drawings of characters, objects and places on screen while the audience watches along. It can be further improved and made more alluring by incorporating audio, including voice-over, sound effects, music, photos or video footage to your production. It is prepared by using whiteboard video making software like wiz Scriber. Whiteboard animations work in synchronization with storyboard and a plot to carry your message, and they are highly entertaining and appealing to people who are otherwise bored with static images and mundane ad copy. Applications of whiteboard animations 1. To demonstrate product description: It is very useful in case of giving demonstration of products in a complicated process like medical treatment through drugs inside the body 2. To introduce your company and its features 3. To narrate interestingly and uniquely the success stories of your business 4. To promote your brand through animated video advertisement 5. To give creative presentations 6. To prepare video resume or introduce your ideas innovatively 7. To give comparative presentations of products and services of your company 8. To give instructional content to the target audience 9. To present tutorials 10. To create whiteboard animations for employee training and grooming in many corporate organizations 11. To make students especially the kids learn their books in animated and interesting way 12. It is best used in complicated industry process explanations and demonstration of services like automobile industry, construction sites etc.

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Try our Google Alerts system - it is easy and a useful tool

Do you use Google to research content for your social media dashboard? Would you like access to a feature that offers you the latest industry news without even having to search? You can setup a Google alert to appear within the Content Research section of your dashboard. It's easy and invaluable during the working week when you're short on time, then schedule them to your dashboard ready to show the world. Need help? Check out our training document Google Alerts Training Guide where we've explained how to create your Google Alert in just a few easy steps and then schedule it to your dashboard. So unleash power of Google, save time on research, and be the first to get the latest and greatest updates from the web. Log in, www.silverlinemanager.com and enter your details, and you’ll land on our dashboard.

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Why not to utilize the micro blogging Site twitter effectively to increase leads for your business?

Are you visible on one of the most popular social media networking site of the world? We are talking about the shortest and cutest way of sharing, communicating, promoting and selling ideas and concepts via Micro-blogging site-Twitter. Twitter is becoming a cup of every one’s tea today with the advancement in internet world. In surveys it was found that tweeting every day is just like reading newspaper, or having breakfast which you hardly afford to skip. Well, the successful social networking platform is not meant to personal uses only. It is widely accepted as one of the best applications to promote the online business. It has its outstanding reach which makes it the most instant way of facilitating two way communications between the audience and the business owner. How to make twitter the best tool to enhance your online presence? The first impression is the last impression and it works great with your twitter account as well. Your profile gives you the solid recognition if you have carefully followed certain points like: 1. Make your logo as your profile picture. 2. Make your brand name as your Twitter handle and your Twitter username. 3. Make your brand name in your Twitter bio, and add a link to a white paper in your bio. 4. Add your website's URL to your profile. 5. Make your brand name as your hash tag (#) and include it in all Tweets. 6. Customize the settings of your twitter according to your needs. Like you can set the correct location so that your audience can find you. Share your business websites and blogs to the account so that it better gives a perspective of your work to the audience. 7. Twitter allows you the feature to find and collaborate with like people like your competitors, your alliances, vendors and sponsors. This is achieved on twitter by following people related to your field. It thus gives you a community where you can get the filtered information related to your business line.

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Have you thought about connecting a LinkedIn account?

We hope youve been enjoying silverline manager dashboard. By now, hopefully, you'll have seen how much time you can save each week by using the dashboard to manage your social. But there’s more opportunity out there. Have you thought about LinkedIn? LinkedIn is the biggest B2B (business to business) social media site in the world. If you sell to businesses - it's perfect, but remember that all business people are consumers TOO. It’s easy to connect them up – once you’re logged into your dashboard, you will see a box on the right hand side of the home page saying “Add More Accounts”. Click this, and (after making sure you’re logged into the correct accounts!) click the pages you want to connect! Make sure to look at your “Social Training” tab, too, if you need help in writing for these platforms. Simply click your name in the top right of your panel, and click the “Social Training” tab that appears. To log in, go to www.silverlinemanager.com and enter your userid and password, and you’ll land on our dashboard.

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Have you thought about connecting a Pinterest account?

We hope youve been enjoying Silverline Manager Dashboard. By now youve probably noticed how much time you can save by finding quality content to post, and scheduling it. But there’s more opportunity out there. Have you thought about connecting a Pinterest account? The growing audience of Pinterest is perfect for building a brand online, it's perfect to grow your audience and spread the word about you. It’s easy to connect additional social media accounts. Once you’re logged into your dashboard, you will see a box on the right hand side of the home page saying “Add More Accounts”. Click this, and (after making sure you’re logged into the correct accounts!) click the pages you want to connect! Make sure to look at your “Social Training” tab, too, if you need help in writing for these platforms. Simply click your name in the top right of your panel, and click the “Social Training” tab that appears. To find out more www.silverlinemanager.com and login, you will land on our Social Dashboard.

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Have you thought about connecting a Twitter account?

We're sure youve saved some time and noticed just how useful the dashboard is for scheduling smart, engaging content on social. Standing out amongst your competitors is, of course, an extremely important part of the marketing process. But just think, who else could you reach if you did the same on Twitter? Facebook and Twitter are the two most widely used platforms in the realm of social media. It’s extremely likely that someone you know will be using Twitter as well as Facebook. The reach you could have to your customers could be massive with the correct method, and the right tool for the job. The dashboard is perfect for this. All you need to do to get Twitter connected is ensure you’re already logged into your Twitter account, then click “Add More Accounts” on the home page of your dashboard. For any help in writing and marketing content for these platforms, head over to your “Social Training” page. Click your name in the top right of your dashboard, and click on “Social Training”. To log in, go to www.silverlinemanager.com and enter your userid and password, and you ll land on our dashboard.

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Social Media Content Management Made Easy

Is your company already regularly active on social media? If you are that is brilliant but if not, please keep reading. There are billions of active internet users. That’s nearly half of the world’s population, all connected to one another. One third of our planet are tweeting, liking, sharing and hash-tagging everything you could possibly think of. Facebook is reporting half a million new sign ups every day. Your customers and your competitors are using social media so you need to make sure that your company is on it and represented professionally as well so that you don’t miss out. HAVENT GOT THE TIME? DONT WORRY. We have a fantastic content writing service that is a perfect fit if you don’t have the time to write all of your social media content. Below we have outlined six reasons why businesses use our content writing service from Silverline Networks 1) It saves you time so that you can do what you do best, run your business. 2) Fill out a questionnaire about your company so that we have absolute understanding of how your company operates, its values and what you would like us to write your social media about. 3) Anyone visiting your social media pages will see activity not days or weeks ago but often hours ago, therefore projecting a professional image of your company with assurances that someone is available to talk to in your company. 4) You have 7 days to review, edit or delete the content that has been scheduled for your company before it gets published, therefore keeping you in complete control of the content that is going out on social media about your company. 5) Pictures paint a thousand words, with this in mind we create professional looking images to appear on your social media pages amongst the content that will include your branding, logo and contact details. 6) You can see which hashtags generate the most amount of traffic to your website and then include them with any content that you choose to upload. Contact us to know more

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