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Need to add value to your company products and services? Use Branding Strategies

By Alka Anna
 
 A very important aspect of any business, large or small is that it requires branding. In competitive markets, branding strategies provide you with a major edge.
 
 But how can branding really affect your business? What does it really mean?
 
 A brand refers to the promise you make to your customer. It represents what they can expect from your product and services and also says how you differ from your competitors. Your brand depicts who you are, who you want to be and also how people recognize you. You can be experienced, innovative or reliable and your products can differ in quality and in cost. All these can be made known by your choice of brand and the way you strategize it.
 
 A brand strategy involves how you plan on communicating and delivering your brand message. It also includes advertising, distribution channels and visual communication.
 
 To provide the required impact, Silverline Networks helps in spreading the right message through branding, thereby establishing their presence in the client s mind and also by attracting new customers. Strategic branding leads to a strong brand for your company which adds value to your company services and products .It also allows your company to charge more for the products than identical unbranded products demand.
 
 Defining a brand requires acknowledging your company missions, what benefits your products and services provide, and also knowing the qualities associated with your company. After defining the brand, you can get the word out by creating a unique logo, spreading brand messages, and also by developing taglines and templates. Delivering your brand promise is important as it would help attract more customers. To successfully establish a brand, what you subsequently require is consistency.
 
 Constantly connecting to people to keep up with their interests and ideas helps you to develop a brand that can communicate easily to its customers. Branding strategies also acknowledges the future market trends and helps develops branding strategies according to the user s needs.
 
 After all, a successful brand design involves a self  discovery journey and knowing the way your customers think.
 

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Dont miss out, Promote products using social media with the click of a button

By Alka Anna
 
 Dont miss out, Promote products using social media with the click of a button
 
 All the successful businesses and products have one thing in common, an exceptional way of promoting their products. With the help of a marketing team, promotion and distribution is made simple but with the change in technologies, modern techniques can also be added to the traditional ones.
 
 With the growing demand in social media like facebook, twitter, instagram etc , the number of global users is going to reach 2.95 billion by 2020. This estimation shows how people depend on technology for all their networking needs. This can be made of use in case of making a product more accessible to the user.
 Great marketing, a powerful impact and sales increase can be brought forth by utilizing the social media networks available.
 
 By a single login in Silverline Manager, all the user networks can be managed that can save a lot of time which is a life saver for all active users. In accordance with the brands developed, each client will be provided with a number of social media posts for their organization. Identifying the respective target audiences and their social networks helps the client to promote the products easily. Social media is by far the most popular way of getting the target audience s attention, as the contents get shared easily.
 
 Paid social media marketing is another advanced method to expand your reach and also to attract the audience in a highly cost-effective way. Here, with the help of targeting capabilities, you can focus the budget on your target audience and make your interactions more efficient.
 
 A great result can be produced by creating social contents on a daily basis, as well as making it of good quality with the sole purpose of making the people understand you and your brand. The concepts which serve your purpose are developed and promoted in such a way that the users can effortlessly find your service. The success produced by the social media strategies thus used, can be kept track of using Google analytics.
 
 So, if you are not already using social media platforms, switch to it now and feel the ease. Call Silverline Networks to know more
 
 

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How can School Management System Software be Applicable to Reduce the Human Resource Deployment?

School is a place of learning, a temple of ethics and principles and a platform to provide you an opportunity to hone skills, showcase your abilities and become wise, intellectual and multitalented. It is the best phase of life where you learn with fun. Still a large section of the society is far from the reach of school. Also there are people who need a little extra care and attention in the academics. And tutors are not available around them. So, the concept of e-schools has arrived to make things feasible for a large number of people. E-school is also helpful for all those who have some sort of disabilities. They can be at their homes and take education through e-schooling.The school management system is beneficial in several areas like:
 
 Student Management: it helps to keep track of students  attendance, leave applications, performance round the year, subject allocation to individual student, track record of their academic excellence, and many other subjects of concern.
 
 Employee Management: there are multiple staff members in a school apart from the students. This includes teachers, cleaning staff, drivers, sweepers, watchmen, supervisors etc. the software system can maintain the database of their personal information like name, address, contact number, designation, salary package, work performance etc.
 
 Admin portal: it is used to manage the school like its maintenance, public relations and advertisements.
 
 Teachers Portal: It helps to keep them a record of the list of subjects they have to teach to students, the activities covered for each subject, curriculum details etc.
 
 Parents portal: It helps parent to keep details of their children and communicate with school at the point of time.
 
 Library Management: It is very useful in library as it helps in keeping a good record of all the books available, allotted to students and other staff, etc.
 
 Hostel Management: Some schools have hostel facilities and thus a lot of database can be added
 
 Transport & Accounts

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Have you Checked if your Website is SEO Optimized?

There have been numerous discussions on SEO, search engine optimization in the digital world, that if you talk about a website, the SEO has to be incorporated into your conversation. The reason being you cannot compete or rather stand in the digital marketing if your website is not SEO optimized. But how to know if your website is really SEO optimized and does it really needs the same? Though there are several tools available in the internet world to test and summarize everything about your website and its performance. It can give you a brief about various tools if or if not are used in your website to make it search engine friendly. But you must know how to test if a website is SEO friendly.
 
 Check for the keywords: keywords are the most important part of your website content and they readily effect on its ranking in search engines. Just like a user, type the keywords related to your business in Google page and check if your website is coming on the first page of the SERP. If yes, then its ok, you are going well with it, else you need to consider some improvement points for your website content. You must check this way after 2-3 weeks to analyze the improvement of your website and the audience traffic to it.
 
 Check for the keywords in Meta tags: Meta description tags can influence click through but aren't directly used for rankings.
 
 Keyword-based titles: Help establish page theme and direction for your keywords. Find out if there are sufficient keywords or more than that. Excessive keywords are not good for the website ranking as well.
 
 Don t forget to make a test to find if your local business is on the sitemap: XML sitemaps can easily be submitted via Google and Bing webmaster tools. They make it easier for the search engines to index your website.
 
 Check if the website URL is submitted to the directories: Google Ad sense is one popular way to check for this. Some may choose to include AdSense (google.com/AdSense) scripts on a new site to get the bot to visit

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Where in Lead Generation helpful to Grow your Online Business?

What is Lead Generation?
 
 Every digital business enterprise follows the process of lead generation to enhance its business outputs. So what is a lead generation? It is a digital a marketing process which is executed through the use of a computer program, database and internet to obtain or receive information for the purpose of expanding the scope of a business, increasing sales revenues. Basically it is to capture attention of the customers to a particular product or service. Leads can consist of the names and addresses (or e-mail addresses) of individuals, corporations, institutions, or agencies. You can access the lists of leads from targeted databases such as telephone and Internet directories.
 
 Why is it incorporated by the business world?
 
 Marketers today utilize the concept of lead generation to increase the brand awareness of their products and services and ultimately generate measurable revenues. From business perspective, generating leads is a fundamental point in an individual s journey to becoming a delighted customer of your business.
 
 Components needed for Lead Generation in your business
 
 Landing Page: A landing page is a web page a visitor lands on for a distinct purpose. More landing pages mean more conversion opportunities, more variety, marketing collateral and more targeting opportunities.
 
 
 Forms: Forms are hosted on landing pages. They enable collection of information such as name, contact, ID etc. it helps to find out more about the prospecting buyers who may become your real customers.
 
 Offer: websites offer numerous things as discounts, sale, share, free delivery of products, seasonal offers etc. on the landing pages. The offer must have enough value to a visitor to merit providing their personal information in exchange for access to it. For example, if a website says you can download the free version of the book by filling up the form for free, many visitors would prefer doing it if they need the book.

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A Lot can be done in Just 140 Characters Alone to Popularize your Brand

To make your presence social one has to be engaging, interactive, participatory, and responsive and maintain regularity. Similar is the concept of social media networking sites which are readily utilized these days for personal as well as professional advertisement.
 
 To make your presence social one has to be engaging, interactive, participatory, and responsive and maintain regularity. Similar is the concept of social media networking sites which are readily utilized these days for personal as well as professional advertisement. You do not have to pay any extra money to create your online presence today; simply make a profile on any of the networking sites and start being active on it.
 
 Twitter is one of the most popular social media networking sites among billions of users today. They find it very engaging, procuring, expansive, instant, responsive and profitable. The trend and culture of twitter requires you to make followers, follow people, make lists, share images, link external media to your account and tweet every day. It is vital that you tweet regularly as it has to make your presence among your followers and non  followers. It is similar to the case when you don t visit your friend s place or contact him for a long time he may not be aware of your happenings in life. So he may be little less interested in knowing you.
 
 Twitter gives you the flexibility to let your post reach every follower without any filters enabled. You twitter handle is the first thing that makes a promotion to your business. You can carefully choose your username. For small scale businesses twitter gives them the option to choose their background pic related to their business, make their username professional and place their personal pic as profile image to give it a more personal touch and let people know about your business, with you as its core owner.
 
 The Twitter experience is defined by whom you follow, not by who follows you. Pay attention to your follow choices.

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Why Video Marketing?

If a picture is worth thousand words then a video being a moving frame of pictures is an epic.
 
 Well as you think about that statement here is some data backing it. According to Forrester research, one minute of video is roughly equally to 1.8 million words in value or 36,000 web pages. So the choice between video content and text content is essentially no brainer that is if you still think you have a choice around that.
 
 However just economy of labor is not the only reason why you want to create rich media or video content. There are other compelling reasons as well.
 
 It is the most engaging form of content out there and having the maximum recall value.
 
 There are various researches which put the incremental amount of time spent with a video on an average to be between 2 to 4 minutes.
 
 Also the action taken after watching the video crosses 50% benchmark with users either making a purchase, visiting a website or looking for additional information. Also the retention of the message was found to be at least 30% higher amongst the people who watched video vis a vis getting messaged from any other content marketing channel. Retailers consistently report that products that have a video associated with them far outsell products which do not carry associated videos.
 
 Videos Caters to a Big Market and if you are not using videos you might be losing out on them.
 
 One study puts 33 as the average number of videos an online surfer looks at in a month. Out of 100 million people who watch videos everyday, lots of them are looking for the How to or product related information videos.
 
 Videos Go Viral very fast.
 
 Videos get embedded into pages or get shared across social media channels very quickly. Give your users a reason and watch them take your video off your hands. Video overall is a killer tool for popularizing your message. So if you are not big on video marketing, it is time to rethink your content strategy.
 
 NewZmaN (Video Production Channel from Silverline Networks LLC)

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A Good Website Design can Increase the Visitors Turning into Buyers at you Product Homepage

With everyone is busy today in one s own tablet, Laptop, Mobile phone and many other gizmos, there is hardly any time left out with them to devote to visiting offline stores for day to day shopping. What is needed on day today shopping? Clothing, footwear, accessories, eatables, computer and office accessories, handbags, and even online music, movies, books and services like pest management, home d cor etc. Then why not to prefer online shopping which is much convenient and cost effective? You have the flexibility to get the delivery of the product wherever you want along with payment on delivery.
 
 Leading metropolitan population prefers utilizing their time instead of spending their time, on purchasing items of their need. Putting aside topics such as marketing and budgeting there is another big topic worthy of discussion: actually designing the website. The designing market is busy finding better UI designs for e-commerce websites to make them more user-friendly and cost effective so as to expand everyday emerging small scale business which are the foundation pillars of the future market of e-commerce.
 
 But what else could be added to an Average Joe design to make it a Spectacular Joe design? Unfortunately Joe wasn t available for questioning but I do have my own list of trends that are perfect for anyone designing or launching a new e-commerce website. Now what is the aim of any website designer or developer? It is simply to make your business prospects which can be converted into customers or the buyers. This objective requires two main processes. One is through pre-click method and other is after the visitors have clicked in to the particular link on your website.
 
 Pre-click is all the efforts and campaigns to get relevant visitors to your website, whether it is from ads or organic search engine queries while post-click refers to getting those users on your website to make a certain action.

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The Best Homepage Content is which Coverts Searchers into Visitors, and Visitors into Customers

Writing home page content can be tricky if you are not aware of the idea behind developing a website for a particular product or services. When a visitor opens your website the home page is the first content he comes across. And if it is not alluring and impressive to his eyes he may leave it in next click or may not show an inclination in accessing other webpages of your website, which might have useful information about your product or services.
 
 Your website homepage content should do more than just present information. The digital writer must give the words to engage the reader, boost your search engine rankings and reinforce your brand. Website is a dynamic thing; you cannot just think it as a book, which is monotonous. On a webpage the content has to be such that it coerces the visitor to click on selective links, videos, divert to other webpages and ultimately makes a purchase of the services or products.
 
 It is quite often that people don t go through the entire content word to word. They have the pre-occupations in their mind that is will be of no worth. So it is the responsibility of the writer to present the message in such an impressive way that even if the reader scans through the webpage, he gets into the trap of catchy words, which may be are highlighted, underlined or hyperlinked.
 
 Avoid using jargons and complexity while usage of words in your sentences. The readers want to extract the information in quick glance. So it is best to write the crux with proven facts. SEO cannot be neglected while writing for the website home page. You will need to identify and include keywords, alt tags and titles to make sure your content is found. Do not overuse the repeated keywords. This can m make your negative impression in Google rankings. Instead you can use keywords that are related to the main keywords which the customers often use. The long phrases are preferable to short keywords use repeatedly.

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Present the most important messages to your audience in the form of white board animation videos

Every day you notice a changed doodle on the Google Homepage. The short and simple doodle succeeds in explaining the viewers the real message behind each doodle. Whiteboard animation is an evolving trend in the digital market to be utilized as a successful tool of sharing your thoughts and ideas with millions of people over the internet. It is also known as scribing.
 
 Whiteboard illustrates drawings of characters, objects and places on screen while the audience watches along. It can be further improved and made more alluring by incorporating audio, including voice-over, sound effects, music, photos or video footage to your production. It is prepared by using whiteboard video making software like wiz Scriber.
 
 Whiteboard animations work in synchronization with storyboard and a plot to carry your message, and they are highly entertaining and appealing to people who are otherwise bored with static images and mundane ad copy.
 
 Applications of whiteboard animations
 
 1. To demonstrate product description: It is very useful in case of giving demonstration of products in a complicated process like medical treatment through drugs inside the body
 2. To introduce your company and its features
 3. To narrate interestingly and uniquely the success stories of your business
 4. To promote your brand through animated video advertisement
 5. To give creative presentations
 6. To prepare video resume or introduce your ideas innovatively
 7. To give comparative presentations of products and services of your company
 8. To give instructional content to the target audience
 9. To present tutorials
 10. To create whiteboard animations for employee training and grooming in many corporate organizations
 11. To make students especially the kids learn their books in animated and interesting way
 12. It is best used in complicated industry process explanations and demonstration of services like automobile industry, construction sites etc.

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