B2B platforms - How it benefits!!

Article posted on: 13 Oct 2017

B2B platforms - How it benefits!!

Network is Net Worth!!

B2B is a term used for business-to-business, where a business sells its products and services to other businesses. B2B platforms are the medium for the commerce between businesses that are conducted electronically through the internet. Be it a small businesses or a big ones, you might find it easier and more cost effective to carry out your sales and marketing activities with the help of these B2B platforms.

Whether you are already up and running or just getting started or haven t even considered B2B and online marketing as a major business channel of your organization, here are a few reasons why it is time you should start collaborating with these B2B platforms;

Marketing Research to its Extreme
Competitor analysis is one of the key components of marketing research, which is of course vital for any business. Online B2B portals provide you with an excellent opportunity to study the products and services of your competitors in detail. These analysis are not only limited to the product pricing and features but also helps you to study the different strategies they adopt.

Quality Leads
B2B trade portals from Silverline Networks can throw open a world of opportunities for a business. While portals allow businesses to reach a wider audience they also enable businesses to segment, target and reach a very specific audience, giving you access to serious and more qualified buyers.

Invest less and more profits: Upon registering with these B2B platforms, you get complete access to their verified buyers and sellers contacts along with several other features that simplify your online trading. If you compare the investment you will incur on these B2B partnering with the potential costs of other forms of business development activities, the difference is staggering!!

End number of Buyer and Seller data base
Database is the real asset of any businesses and registering with these online B2B platforms gives you the key to open the data base to an end number of buyers and sellers that you can directly contact. This includes traders, industrialists, middlemen and wholesalers from all across the globe.

Network Marketing
Another major advantage of these B2B platforms is the networking aspect of it. As you are connected to a humungous number of buyers and sellers, the marketing of your business are products become very easy, as one click will make the reach of your company to limitless number of audience. These platforms educate the customers in marketing and promotion which indeed aids in generating leads for the businesses.

Boost Your Search Engine Rankings
Do you have a website? Then you might be interested in search engine traffic as well. Over the last few years, getting traffic from search engines has become increasingly difficult. It can be a great shortcut to the first page of Google search if you register your business with these B2B platforms. Most B2B portals invest heavily in SEO and SEM campaigns that allow them to rank well easily on competitive keywords.

Other than the aforementioned benefits, there are a few more advantages in registering with these platforms. It results in a reduced procurement process costs, reduced inventory costs, provides more choices for the buyers with better prices; buyers can enjoy very efficient logistics with lower cycle times. The sellers benefits from the cost of sales and marketing, has the advantage of reaching new customers thus generating new revenue sources and can provide better customer support.

Overall, the use of B2B platforms can bring in increased market efficiency and greater market intelligence for any businesses irrespective of it size, type and class.

As a business owner, you might be at a visible disadvantage as compared to major organizations when it comes to marketing and business development budgets. But by using Silverline B2B platforms, not only you can make up significantly for this lack of resources but even gain certain advantages over your competitors who are not yet using this powerful medium for expanding their businesses.

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