Article posted on: 27 Dec 2018
Make the most of social media with #hashtags
A hashtag is a word or even a phrase that begins with a hash sign (#). It s used on social sites, like Twitter, allowing messages to be identified as discussing a certain topic.
 
 Many social platforms automatically highlight all hashtags, allowing users to click on them and be given a feed of public content that includes the tag. This allows searches for similar content online and offers an easy way to join the conversation about a topic. The hashtag has become a way to show your tweet is specifically about #something instead of just a post where  something  is mentioned in passing. They are a great way to learn about #something or to start a conversation around an event or topic!
 
 If used in the right way they can be an important part of your social marketing strategy, allowing you to reach beyond your followers to find people that share interests or that are looking for your services.
 
 Hashtags can be one of the most powerful ways to take part in the wider digital community on social media. Knowing how to use hashtags is a powerful tool in your arsenal on the road to success on social media. Hashtags have become so influential that they are almost everywhere these days. Not just exclusively online, you can even see them on billboards and TV ads. Brands use them as a powerful tool to get people talking and can be a great accompaniment to a marketing campaign.
 
 Hashtags must start with a hash sign (#), cannot contain any punctuation, and cannot be made up of just numbers.
 
 Hashtags on Twitter ignore capitals so #TOPIC is the same as #topic.
 
 With this in mind, you can make multiple word tags more readable by starting each word with a capital. E.g. #welovesocial = #WeLoveSocial
 
 Doing this will help to avoid misinterpretation and unfortunate hashtag mishaps.
 
 Anybody can use any hashtag they want in their posts, that s why it s vital to ensure you research a tag before using it to make sure it fits your message and your goal. Luckily silverline social dashboard makes it easy for you. There s a handy tool built right into the dashboard to make the most of hashtags. You can find it at the top right of the composer when creating a message.
 
 When clicked a simple dropdown appears allowing you to see recent hashtags (and your top 5, making it easy to use great hashtags that have worked for you before. The tool also features a search that allows you to find and analyse those tags that would be perfect for your posts.