Article posted on: 29 Aug 2019
REASONS WHY YOUR CONTENT IS NOT RANKING IN GOOGLE
If you are thinking why your content is not ranking in search engine results after doing all the research and done the content creation. Then this article is for you. In this article we will show few why your contents fail to rank in search engines and attract visitors.
 
TARGETING COMPETITIVE KEYWORDS
For an effective search engine ranking, Keyword research plays an integral part. Developing contents without right keyword included will not help to get right visitors from search engine. Once you have the right keywords then you need to analyze the keywords based on following factors
 
 
Keyword Search Volume Measure of the total number of searches that are performed through search engines, expressed as the average monthly volume during the previous 12 month period
 
 
Keyword Difficulty Keyword difficulty (also known as keyword competition) is one of the most important metrics you should consider when doing keyword research
 
 
Search Intent Search intent also known as keyword intent is the goal of the person using a keyword in the search engine. A person usually searches to buy, find information or compare prices. So you should target a keyword with high volume and low level of difficulty. However, due to lot content being published online, finding such a keyword could be very difficult. Instead of targeting broad keywords with high volume, you should target long-tail keywords. Long tail keywords are those three and four keyword phrases which are very specific to what you are selling. Long tail keywords dont get much traffic as like short tail keywords, but they are less difficult to rank. They also give you more information about the users search intent. You can find out your potential visitors who are not interested in the information you provided and improving your website bounce rate.
 
HOW YOUR CONTENTS STAND OUT
According to a survey, millions of posts are published every day. It is very hard to get noticed in online. The how you stand out from all the competition?
 
 Good contents for ranking in search engines are not enough. You have to create something better. Rand Fishkin, founder of Moz, previously coined the term 10X content. Creating content that is ten times better than what is already out there is the best solution. Let us assume that you have already done your keyword research. Now you have to conduct a Google search for each of your target keywords.
 
 
Analyze top ranking search results and ask yourself the following questions What is the average word count for the top results
 Does the information has infographics, audio, or video
 Did they missed some points in the content
 The answers to these questions help for your content. If a competitor writes a post containing five points then include ten or more points in your contents. If you notice that they failed to write any important point then make sure to discuss it when writing your contents. Creating content that is better than already ranking in search engines may find it difficult, but you can accomplish it with through some research.
 
WEBSITE LOADING TIME
Google rolled out speed update in 2018 and this update made page speed a major ranking in mobile search results. If your competitor website contains equally good content and their posts are similar in scope, word count and presentation. Then the website which loads fast have better chances of ranking higher in mobile search engine results. So website with quality content and better loading time will have more higher ranking in google. There are plenty of free tools available online to measure your website speed and will help to find your page speed
 
 
Page Speed Insights Free tool that measures website speed using data from Google Chrome Users. It also provides improvement suggestions for speeding up your website.
 
Pingdom This is another tool that tests your website speed. It measures your website speed depending on a user s location.
 
 Once you ve determined your current speed, you can begin taking measures to improve it. Some common steps include:
 
 
Leverage Browser Caching Install plugin that saves files in a user device. When the user visits again your website, don t have to download the files once again
 
 
Minify Resources The more content your website has, bigger the files will become. You can use plugins and other tools to minimize file sizes.
 
 
There are plenty of reasons why your content is not ranking in Google you are unaware of 
 You could be targeting keywords that are very competitive. Target the long tail keywords. Long tail keywords may not receive much traffic, but they bring a set of potential clients to your website.
 
 You lack in content quality. Find from top ranking search results for your target keywords. Analyze their content and attempt to create something better.
 
 Your website might be slow. Fast websites now have better chances of showing results on top of Google search engine.
 
 
Call us and get your SEO strategy done. Silverline Networks is a Digital Marketing Agency in Abu Dhabi since 2005. Our SEO Experts in Abu Dhabi can lead your potential customers to your website. Call or Whatsapp us on 050 2653656 or email us at info@ebusinessinuae.com