Why website analytics important to your business
A strong online presence can be the key to a business growth with increased exposure and better communication having potential and current customers alike. But what is the point of a fancy website and lots of online activities without a carefully thought out strategy? How can you develop strategy without accurate and up-to- date analysis? This is where web analytics plays a major role.
Web analytics delivers data about your website, your visitors and their behavior, so you can measure whats working and what isnt and improve your websites performance and conversion rates.
Web analytics have the ability to track things such as:
- From where visitors are originating.
- If that visitor is converting to a lead or not
- From where these leads are coming.
- The best time for you to post on your website.
- What pages or posts attract the most visitors.
- The keywords used by people to arrive at your website. Etc.
Primarily, your website visitor figures indicate if your website is growing, or not. It s also useful for tracking the efficiency of certain promotional activities. For example, if you experience a huge traffic after publishing a post on a blog, this indicates that you should continue doing more of the same. However, if you re noticing a steady, long-term traffic decline, this points out that what you re doing isn t up to the mark you need to try new things, fast otherwise your website will fail.
Silverline Networks helps you to set the right benchmarks in order to make decisions about your traffic sources and visitor navigation that will make good impact on your businesses.
Registering with Silverline System you can monitor your marketing efforts in details. Integrate social media accounts to build social media reports and schedule posts in advance. Get all the website analytics with metrics that matters.
Just connect your Google Analytics account to Silverine dashboard and enjoy the all-in- one reporting.