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Content Marketing in SEO

 Like King, Like Content    Content is the King in SEO!!
 
 Content marketing is the art of understanding exactly what your prospect and customers need to know and deliberately producing optimized content based on keywords that are driving organic search traffic and conversions. Then delivering that content in a relevant and compelling way to grow your business by socializing the content through your organization s social networks is what content marketing is all about.
 
 Content marketing is spreading the word about your company and product to millions of people   without spending direct money on advertisements. There is scope for content marketing wherever there is content. Fortunately, a company can promote content without spending direct money on promotions.
 
 Content Marketing has a strategy cycle that starts with content creation and end with its optimization. After the creation, do researches on the content, measure, promote and publish it before optimizing. Promoting the content marketing without spending money on paid promotions is what we call Organic content marketing. Organic marketing takes time but once it starts yielding results   you will keep getting customers on your website with zero spend on additional marketing. There are different types of Content Marketing;
 
 Social media posts
 Videos
 Images
 White Papers
 Blogs
 Info-graphics
 Webinars
 Games
 How-to Guides
 Podcasts
 Quotes
 Tutorials
 
 When selecting the type of Content Marketing we need to consider three things, which is called as the  APP . Yes, the Target Audience, Brand or Product and the Purpose. Who you want to reach your message, the brand or the product you want to sell and the purpose of the promotion are the key factors to be considered before selecting the type of content marketing.
 
 How Content Marketing helps SEO rankings?
 
 There has been a huge change in the search algorithms in the recent years which made the isolate content marketing and SEO campaigns to a work-together culture to achieve the same goal. To be very precise,  there is no SEO without Content . Be it keyword optimization or back linking, it is impossible to pursue results without developing a body of valuable content. Even if there are key differences between content marketing and SEO, both work together to generate the best results. Let s find out how content marketing benefits SEO.
 
 1) The more the content means, the more the keyword opportunities  
 Through the use of articles, blog posts, guides, and other written contents, you can use more keywords relevant to what the website is about which allows you to go beyond small paragraph limitations in the homepage of your website.
 
 2) Google s preference on Substantial Contents  
 Your Ranking can get hurt if the visitors get tired reading your contents that lacks relevant information. The highest ranked Google SERPs tend to have the highest amount of substantial contents. By creating such substantial contents that visitors really appreciate; you will have the best chance to take the top spot.
 
 3) Content engages visitors to stay longer  
 If your content begins to send people away very quickly, that can harm your rankings. So length is important, but don t waste your visitor s time, either. Content can help you combat a high bounce rate and solve problems like this, especially if it s done thoughtfully. Always try to start with an introduction about what you are going to say, link pages into it, also provide suggestions and will be more effective if you gave them an option to comment.
 
 4) Uniqueness in Content helps get better rankings  
 Focus on something which is not expressed or done before. Combine keyword research with content writing. Do a research on what people are searching online about your products and/ or services. Write the content based on the interest of their needs and as a conclusion link your products and/ or services page so that visitors will have the opportunity look into what you do.
 
 In short, content is one way to demonstrate your brand s integrity and help your audience trust you and a majority of business people says content marketing contributes to the SEO benefits that indeed helps achieve the business goals.
 
 Are you finding it difficult to start your own content marketing campaign? Why wait!! Call now to +97126447991 or contact us online today to find out why Silverline Networks LLC is and will always be the leading content marketing and SEO agency in the UAE.

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B2B platforms - How it benefits!!

Network is Net Worth!!
 
 B2B is a term used for business-to-business, where a business sells its products and services to other businesses. B2B platforms are the medium for the commerce between businesses that are conducted electronically through the internet. Be it a small businesses or a big ones, you might find it easier and more cost effective to carry out your sales and marketing activities with the help of these B2B platforms.
 
 Whether you are already up and running or just getting started or haven t even considered B2B and online marketing as a major business channel of your organization, here are a few reasons why it is time you should start collaborating with these B2B platforms;
 
 Marketing Research to its Extreme
 Competitor analysis is one of the key components of marketing research, which is of course vital for any business. Online B2B portals provide you with an excellent opportunity to study the products and services of your competitors in detail. These analysis are not only limited to the product pricing and features but also helps you to study the different strategies they adopt.
 
 Quality Leads
 B2B trade portals from Silverline Networks can throw open a world of opportunities for a business. While portals allow businesses to reach a wider audience they also enable businesses to segment, target and reach a very specific audience, giving you access to serious and more qualified buyers.
 
 Invest less and more profits: Upon registering with these B2B platforms, you get complete access to their verified buyers and sellers contacts along with several other features that simplify your online trading. If you compare the investment you will incur on these B2B partnering with the potential costs of other forms of business development activities, the difference is staggering!!
 
 End number of Buyer and Seller data base
 Database is the real asset of any businesses and registering with these online B2B platforms gives you the key to open the data base to an end number of buyers and sellers that you can directly contact. This includes traders, industrialists, middlemen and wholesalers from all across the globe.
 
 Network Marketing
 Another major advantage of these B2B platforms is the networking aspect of it. As you are connected to a humungous number of buyers and sellers, the marketing of your business are products become very easy, as one click will make the reach of your company to limitless number of audience. These platforms educate the customers in marketing and promotion which indeed aids in generating leads for the businesses.
 
 Boost Your Search Engine Rankings
 Do you have a website? Then you might be interested in search engine traffic as well. Over the last few years, getting traffic from search engines has become increasingly difficult. It can be a great shortcut to the first page of Google search if you register your business with these B2B platforms. Most B2B portals invest heavily in SEO and SEM campaigns that allow them to rank well easily on competitive keywords.
 
 Other than the aforementioned benefits, there are a few more advantages in registering with these platforms. It results in a reduced procurement process costs, reduced inventory costs, provides more choices for the buyers with better prices; buyers can enjoy very efficient logistics with lower cycle times. The sellers benefits from the cost of sales and marketing, has the advantage of reaching new customers thus generating new revenue sources and can provide better customer support.
 
 Overall, the use of B2B platforms can bring in increased market efficiency and greater market intelligence for any businesses irrespective of it size, type and class.
 
 As a business owner, you might be at a visible disadvantage as compared to major organizations when it comes to marketing and business development budgets. But by using Silverline B2B platforms, not only you can make up significantly for this lack of resources but even gain certain advantages over your competitors who are not yet using this powerful medium for expanding their businesses.
 

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4 Audience Traits Keyword Research Reveals

Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time   Bruce Springsteen, American singer-songwriter
 
 Keyword research is typically done as a means of identifying the verbiage a certain audience is using to track down various products, services, content and other offerings.
 Many have considered keyword research to be a dying practice ever since Google s Hummingbird came to town.
 While this algorithm certainly did change how people look at keywords and phrases, many remain unaware of the various ways in which keyword research can be a wise teacher that provides deep insights into your audience.
 
 People who are searching for offerings leverage specific words and phrases based on the outcome they wish to achieve. If business owners begin to shift their focus off the keywords themselves, and onto the motivating factors which spurred such a query, a goldmine of characteristics and desires can be uncovered.
 
 This is the real information that you should be after. And once you have this data at your disposal, your brand can craft content that aims to be the answer the searcher is looking for; one of the most effective ways of driving traffic and conversions.
 
 To help you read between the lines and understand the user data contained within keywords, here are four common audience attributes that keyword research reveals.
 
 1. Who They Are
 This one is the most obvious and most important of the bunch.
 Depending on the type of person conducting the search, the verbiage they choose to leverage is likely to greatly vary.
 For example, a college freshman is probably going to choose much different terminology than parents who might be searching for the same thing.
 While your company might create buyer personas to help zero in on the ideal consumer types, keywords and phrases are much more concrete in helping to determine if you will be able to meet the needs of your audience.
 For instance, if you come to find that the keyword you target is often connected with the word  infographic,  you then become cognizant that you need to be creating infographics that cater to that topic, otherwise, that traffic will be directed toward a competing site that is able to fulfill the searcher s need.
 While most keywords will remain the same across audience and demographics, what will frequently vary is the keyword qualifiers, or words that help to define the user s intent; this is what helps to determine who your audience is.
 
 2. How They Speak
 You might have your industry s lingo down pat, but that doesn t mean you know the kind of lingo that your audience is slinging.
 It s very likely that your audience doesn t have the same grasp of your sector s language that those on the inside do. This means that there is a decent chance they are using variations on familiar terms or wholly different ones.
 Keyword research helps to uncover these subtleties and gradations in verbiage that surround problems consumers have and solutions your business provides.
 Searchers are only capable of leveraging the terminology that has made its way into their awareness. This means that by uncovering the words and phrases often used, you can create content that meets consumers on their level and makes your offerings that much more visible.
 
 3. What They Are Interested In
 Keyword research helps you to discover the interests of your audience and where these attractions collide with your brand s offerings. Understanding this intersection can give rise to an abundance of content ideas that are geared toward driving high-quality, targeted traffic that is likely to convert in some way.
 Be aware that you are doing more than just crafting and optimizing certain posts around specific phrases; you are digging through all your keyword data to establish any existing parallels or correlations that will help you to draft the most comprehensive and solution-oriented content on the Web.
 This is the key to driving traffic: Giving the audience what they want in language that resonates and mirrors their current vernacular.
 
 4. How to Meet Their Needs
 As a business, you sell some sort of product or service. The problem, however, is that your offerings may be missing the mark on what consumers want or need.
 
 For example, if you make an app that helps people connect with psychologists in their area, there is a great chance that users are hoping or expecting to find certain features present. If that function isn t there, users are likely to seek out a similar application that does tout the features they are looking for.
 Keyword research can help you identify and fill this need by including the desired components before losing out to rival brands. Moreover, the name of your product could change to assimilate with the terms that audiences are using for your offering; it s a heck of a lot easier to change the name of your product than to retrain an entire audience to search differently.
 
 Establishing exactly what your audience wants and needs is a prerequisite to gaining their patronage and loyalty. At the end of the day, these folks are out there looking for a solution. It s up to you whether you are doing the homework necessary for your brand to become that solution; no matter if it s physical products or digital content.
 The knowledge gained from keyword research goes much deeper than what words to target. It provides a bevy of data on the people you are trying to understand more about. If you begin to view keyword research through this paradigm, your business will be more well equipped to deliver the types of content, products and services that reach the top of the SERPs.
 
 Which one of these audience insights surprised you the most? What is your favorite keyword research tool?
 
 Conscious online marketer, web executive, and multi-faceted writer Tina Courtney has been creating and fostering online innovations since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web s foremost webmaster and tech news blogs. She s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, influencer marketing, community management, lead generation, and project management. Tina is also a certified Reiki practitioner, herbalist, and accomplished life coach. Learn more on LinkedIn, Facebook and Google+.

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3 Day Masterclass in Payment Technologies

3 Day Masterclass in Payment Technologies
 London, 16 - 18 October 2017
 
 Cutting-edge 3 Day Masterclass in Payment Technologies.
 
 Theses courses have been expertly designed by David Cole. David has over 30 years' experience in cards, retail banking, payment systems, computing and management services. He has excellent knowledge of applications in the credit, debit, charge, pre-paid, mobile, NFC, loyalty and the payments industry in general.
 
 Over the last 15 years he has been involved heavily in the emergence of smartcards and the EMV standards. He has become a leading exponent in the use of smart cards across all market sectors to exploit and utilise the opportunities the technology provides for expansion, efficiency and increased profits.
 
 Basically, you won t find anyone better suited to teach you how to succeed in the payments industry
 Download the course brochure here or if you have already decided you would like to attend the course, you can register directly here.
 
 Places at this courses are strictly limited and going fast, so register now to avoid disappointment. Feel free to contact me if you d like to learn more.
 
 Customise this course for your team
 
 We can come to you too. If you have a team to train, why not hold a private, in-house course? Our experts will come to you and the course will be tailored to your requirements. Contact me for more information, or to arrange a free training needs analysis.
 
 Kind regards,
 Andrejs Aleksejevs
 Sales Manager - Terrapinn Training
 +44 (0) 207 092 1065 | andrejs.aleksejevs@terrapinn.com
 
 Terrapinn Training is a part of the Terrapinn Group
 Terrapinn Holdings Ltd, Wren House, 43 Hatton Garden, London,EC1N 8EL, UK
 Tel: +44 (0)20 7092 1045 | Email: emma-jane.dinan@terrapinn.com

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The Virtual Coach Lifestyle = 100% Freedom

FREEDOM: The Virtual Coach Lifestyle
 
 What if you could spend 2-4 hours per day helping people from all over the world, making a real difference in their lives 
 
 And for the rest of the day you could simply enjoy life and create a lifestyle that s perfect for you?
 
 If you re a natural born helper check out this new video from Eben Pagan that shows you how you can create your ideal lifestyle, and launch a profitable business that helps people all over the world, as a Virtual Coach
 
 Lean About The Virtual Coach Lifestyle
 
 Coaching is really taking off right now.  It s already a 2 billion dollar per year industry and one of the fastest growing professions in the world  and after you see this video from Eben you ll understand why. It s the incredible  Virtual Coach Lifestyle !
 
 Video About The Virtual Coach Lifestyle
 
 In addition to showing you the  Virtual Coach Lifestyle , at the end of the video Eben walks you through a very powerful coaching exercise that you can use to help people get to the next level in the most important area of their lives.
 
 Eben will also let you download a free guide that will show you how to use this life-changing coaching tool whenever you want. Make sure you download it - this is pure  coaching gold .
 
 How to Become a Virtual Coach
 
 So watch Eben s video now and be sure to download the free guide at the end that gives you one of Eben s powerful coaching tools.
 
 
 Enjoy the training!
 
 Bruno Goulet
 CEO, Biztree
 Makers of Business-in-a-Box
 
 Copyright   2017 Biztree, All rights reserved.
 You are receiving this email because you opted in at www.Business-in-a-Box.com
 
 Our mailing address is:
 Biztree
 1275 Avenue des Canadiens-de-Montr al
 5th Floor
 Montreal, Quebec H3B 0G4
 Canada

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Different ways to get more facebook followers

Facebook is one of the most popular social networks, despite reports about decline in users aged 35-44. It has 1.86 billion active users monthly and is expected to grow by millions of new users in the next 2-3 years.
 
 The organic search to get your visibility with no payment is less chance in facebook. That means the followers you have are not likely to see the content you post in facebook. This led the marketers to think other way around.
 
 Then how do we get noticed or market our company in facebook?
 
 Post engaging contents
 To get more facebook followers, you need lots of engagement on your posts. This drives your posts to the top of people s feeds and makes it even more likely a bigger audience will see them.
 
 To get more engagement you need videos to be posted. People love visual content and they love videos. Facebook is best social media platform for videos. A video posted on facebook gets an average of 135 percent more organic reach than a photo. That s a very good difference.
 Silverline Networks can help you to take advantage of video and get more engagement and visibility for your posts
 
 Create contents for facebook
 Facebook is best for posting videos, what should you do about it? Should I simply share videos from other accounts? Can I post the how-to video already published on my blog or youTube? Yes and No. You can share videos you find interesting or relevant and that is how you build relation and engagement. You should absolutely promote posts you created for other channels, too. But, you should also create your own videos just for Facebook. When you have contents just for your facebook followers, it becomes exclusive and unique for your audience.
 
 Using Facebook Live
 For facebook content, you need strategies. Post content with good engagement potential to get more followers. Facebook live videos dont have to be fancy, you just have to say something meaningful and useful. Facebook Live is the easiest way to post videos without having to worry about high cost. But you need to be creative and spontaneous. Capture a nice moment as it s happening and get more followers in fb.
 
 Facebook Groups
 Joining in facebook groups is a good way to have more visibility. You will be with more like minded people with same interests. The key for this is to work and to engage consistently with the group members. Dont just sign up and leave. You need to leave comments, discuss and post in the group.

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Save time with social.silverlineclicks.com

Remember that your Social Media Dashboard can save you tons of time when it comes to managing your social accounts - time that you can spend growing your business or living life.
 
 The content research feature allows you to quickly find excellent, engaging content from the web and YouTube videos for your scheduler.
 
 Set up handy Google Alerts so you can be the first to know about content of interest to you on the web.
 
 Keep up to date with your stats, clicks and most successful posts to effectively track your progress.
 
 Also, don't forget to use the visual composer to make professional quality images to engage your audience.
 
 We have a whole host of useful features to make Social Media simple. For any tips on how to effectively use your dashboard, head over to your  Social Training  tab under the drop down menu in the top right of your dashboard.
 
 To log in, go to social.silverlineclicks.com and enter your details, and you ll land on our dashboard.
 
 Thanks,
 
 Silverline Networks LLC

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Social Media Dashboard can save you tons of time when it comes to managing your social accounts

Remember that your Social Media Dashboard can save you tons of time when it comes to managing your social accounts - time that you can spend growing your business or living life.
 
 The content research feature allows you to quickly find excellent, engaging content from the web and YouTube videos for your scheduler.
 
 Set up handy Google Alerts so you can be the first to know about content of interest to you on the web.
 
 Keep up to date with your stats, clicks and most successful posts to effectively track your progress.
 
 Also, don't forget to use the visual composer to make professional quality images to engage your audience.
 
 We have a whole host of useful features to make Social Media simple. For any tips on how to effectively use your dashboard, head over to your  Social Training  tab under the drop down menu in the top right of your dashboard.
 
 To log in, go to http://social.silverlineclicks.com/ and enter your details, and you ll land on our dashboard.
 
 

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How do a well designed website, attract an ideal customer?

By Alka Anna
 
 All developing companies will have a perfect idea for a service website or a blog, to connect to the customers. These ideas are put into reality by a web designer who designs websites which are appealing for the target audience so as to capture their attention.
 
 Navigation is an important part of any website and it consists of a navigation bar or a list of labels that differentiate the web pages. To take a quick and easy travel through the website, a good navigation which is easy to find, is necessary. While designing websites, the designer also make use of your logo, brand messages etc throughout the website so that the customer will be able to identify your brand in all forms of communication and they associate it with your business. By including company related keywords in the content, you increase your search engine placement and give your website a firm and overall visibility.
 
 An efficient web design acts as a foundation for your website to be stay alive and to function properly. Your home page should also be designed as the center of your design efforts, as it serves as the portal through which people enter your virtual business.
 
 Web designs are developed in such a way that they connect with the customers and attract them to find more about your products and services, thereby increasing your sales. These designs come from a creative and productive mindset and a prior understanding of the user requirements. While designing, you have to emphasis also on optimized mobile designs as the rate of smart phone users are 68% more than that of desktop user rates.
 
 Every second counts when every user wants the pages to load in lightning speed. If a page takes too long to load users will move on, which can be avoided by adopting measures like utilizing cache memory, compressing larger images and by minimizing redirects.
 
 Here at Silverline Networks, Web Designers UAE make sure that we design your website using a variety of different tools, and keep them updated so as to provide you with an excellent web design capable to meet all your needs. We understand the type of website to be designed and also the trends of the audience and combine them to create a consumer targeted website.
 

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Connect with people and let them find you more through SEOs

To promote any successful business, you need the right amount of marketing to make it accessible to the current customer as well to gain new customers. SEO or Search Engine Optimization serves as an internet marketing strategy targeting different kinds of searches such as image search, video search, news search etc. It affects the visibility of a website or a web page in such a way that the more frequently a site appears in the search results list, the more visitors it will receive from the search engine users and these visitors can be turned into customers.
 
 Improving search engine results are obtained by combining both on and off site optimization with social engagements.
 
 SEO works in such a way that it considers how search engines work, what people search for, the actual search terms and the keywords typed into the search engines and which search engines are preferred by the target audiences. The key here is to make use of strategies like including those keywords which are searched frequently by the customers, changing the web contents and techniques to improve website ranking. Another tactic of SEO involves promoting a site to increase its back links or inbound links.
 
 Through these SEO strategies, more people will be able to find your website and thereby increasing the possibility of securing new orders and getting new clients. Studies have shown that SEOs can attract more business compared to the traditional marketing forms like TV, ads etc. SEOs can also help in building up credibility for your company by the high search rankings, and is also good for business visibility and branding. It helps you to market to people when they search for products and services that your business provides.
 
 By adopting SEO strategies, you can easily drive traffic to your website and thereby increase the sales for your business. Throughout these years, UAE has seen more than 23% growth in people using social media, and we make use of this social media market, to reach out to the people, by making efficient use of this highly influential and powerful medium.

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