Article posted on: 17 Mar 2022
DIGITAL MARKETING vs DIGITAL ADVERTISING Invisible but Clear Difference
In this digital age, marketing is no longer an option, but rather a need for organizations that want to get their message out to their customers as efficiently and strongly as possible. Here comes the question, in order to push the message out to the target people in the right way, which one to go for?
Advertising or Marketing? Which one can result in the best way? Or are they both the same? Well, don t get too distracted. The answer is NO. There is an invisible but clear difference between Digital Marketing and Digital Advertising. This article will help you to have a clear picture of what is that difference.
All marketing initiatives that use the internet or digital technology are referred to as digital marketing. Businesses use digital channels such as emails, search engines, websites, social media, blog posts, logos, and anything else that can help them engage with present and potential consumers online.
Following are some important activities in Digital Marketing:
Social Media Marketing
Content Marketing
SEO (Search Engine Optimization)
Email and mobile marketing
Online advertising
Affiliate Marketing
There are different types digital advertising
Pay-per-click (PPC) ads
Display ads
Social ads
Online Advertising is also a part of digital marketing. In the broader perspective of digital marketing, digital advertising also comes in. So, people may normally have a doubt. Is it necessary to do online advertising for the success of the business? Not really. Businesses can survive without advertising. But online advertising can help your product or service to reach a large audience.
Digital advertising is clearly defined as a subset of digital marketing in the definitions. When you first come up with a company idea, you are immediately engaged in marketing, not advertisements. Company strategy and marketing mix include product making, pricing, packaging, promotion, market segmentation, and target audience.
Digital marketing is a process, whereas digital advertising is an activity:
Digital marketing aids in the development of a marketing plan for your company in the following ways:
- Define your target market, as well as methods for attracting, engaging, converting, and retaining clients.
- Examine current and upcoming digital channels such as SEO, PPC, content marketing, and so on.
- Monitoring and analysis
- Digital marketing, in its broadest sense, is a process that runs your complete business on the internet, and it starts the moment you have a business concept.
The process of digital marketing is never-ending. It starts with the research phase and continues until the refining stage, at which point the data from the refining stage is utilized to do further research in order to design a new marketing plan. It's a never-ending and everlasting process.
Advertising is a tactic and marketing is strategic.
A strategy is a long-term, complicated plan that incorporates decision-making at several levels, whereas a tactic is a short-term plan or method of achieving the intended objective.
In digital marketing, you develop the brand while in digital advertising you promote that brand.
A brand, product, or service is promoted through digital advertising. A powerful advertisement attracts customers, produces leads, and raises brand recognition. With a strategy in place, digital marketing helps to develop a brand and image. You create your brand's logo, design, and taglines. You'll come up with a plan for how your brand will be regarded by the target group and what message your brand will send them. Building a strong brand image based on principles and ethics that remain ingrained in the consumer's mind is a long-term strategy.
Marketing is people s psychology focused and advertising is more sales focused.
Digital marketing isn't always about making money. The prime objective is to boost your ROI and sales while also cultivating a bond with your target market.